In a nutshell the circular economy is about designing a new world, where there is no waste or pollution, where materials and resources are kept in use and where nature is regenerated.
Design is the key, as every thing and every system needs to be re-thought and re-designed to achieve this sustainable future.
One of the most important considerations is the materials that things are made from as these will determine both the current impact of a product as well as the trail that it leaves through its life of use and beyond.
Regeneration of nature means leaving the world a better place than how we found it. Improving the natural environment through what we do, not just reducing our impact.